When the city of McKinney's water utility department switched from a paper system of processing checks to AudioTel's remittance software, it reduced the processing time from four people working full time to a three-hour job for one person.

AudioTel is working through the top players in the industries it targets to gain a more efficient entrance into those new areas.

Selective pitch
"What we're trying to do in the remittance world is not sell to every Tom, Dick and Harry. We go out there and close a contract with a core processor in its industry," Doores said.

Before getting into the remittance business two years ago, AudioTel generated $7.5 million in revenue. Its 2006 revenue is projected at $12 million.

Its remittance product line, sold under the RemitPlus brand, is the only one of AudioTel's offerings it didn't develop in-house. The originator of RemitPlus, Fred Campos, sold it to AudioTel in 2005 and joined AudioTel to lead RemitPlus sales.
Sales of the RemitPlus product line have grown more than 20% in the past two years as the company has expanded its target markets.

Quality service
Working with community banks, AudioTel learned about customer service. And to keep its bank customers, it has to match the personal attention small banks provide to their customers.

"Our technology touches their customers," Doores said. "We have to make sure we're doing a good job because they're trusting us with their customers."

For three years in a row, The Independent Bankers Association of Texas has given AudioTel its five-star award, its top honor for a bank service provider.

"My guys are looking for other companies that can provide the same quality of service they feel like they give their customers,"says Chris Williston, chief executive officer of the bankers association.

"AudioTel has taken the service lesson to heart," Williston says.